Polaroid Ends Tagline Confusion

Article Abstract:

Pulls Goodby's `Right Now' Spots in Favor of `See What Develops' BOSTON--Following a fortnight of miscues, Polaroid Corp.'s "Right now" tagline has been pulled from its latest TV effort and replaced by the 3-year-old "See what develops" positioning. The troubled trajectory of the new tagline began barely two weeks ago, when a 30-second branding spot tagged "Right now" broke for a three-week flight.

Photographic equipment and supplies, Photographic and Photocopying Equipment Manufacturing, Use of services, Photographic Equip & Supplies, Photographic industry, Polaroid Corp., PRD, Goodby Berlin & Silverstein

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Richards Presents Niki With Nokia In Fashion Pages

Article Abstract:

Nokia Corp. has launched a new print advertising campaign with supermodel Niki Taylor. The Richards Group is the advertising agency handling the campaign. The ads will appear in fashion magazines such as GQ, Vogue and Men's Journal. Niki Taylor appears in the ads in different outfits to emphasize the color available from Nokia for their cellular phones.

Radio & TV communications equipment, Advertising, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Print Media, Wireless telephones, Nokia Corp., Richards Group Inc.

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