Publication date open to dispute in Internet age

Article Abstract:

Business Week's recent legal maneuver in its libel case raises several questions about Internet publishing. The magazine has been sued by Tiger Management Chmn and CEO Julian H. Robertson Jr. following a 1996 cover story on the stock picker entitled, 'The Fall of the Wizard of Wall Street.' Business Week in late Oct 1997 filed a motion for summary judgement, claiming that Robertson's case should be dismissed because it took place one year and one day after the article became available on America Online on Mar 21, 1996. This apparently unprecedented move will examine whether the electronic carrier or the magazine company is considered the publisher when a magazine is posted on line. Other issues include defining when and where a magazine is considered published. Robertson is suing McGraw-Hill, publisher of Business Week; article author Gary Weiss; and Business Week editor in chief Stephen B. Shepard.

Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, Publishing industry, Cases, Internet, Internet services, Internet/Web technology application, Technology application, MHP, Tiger Management L.L.C., The McGraw-Hill Companies Inc. (New York, New York)

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With Joe Camel put out to pasture, tobacco makers like R.J.R. try a more direct approach

Article Abstract:

R.J. Reynolds Tobacco has responded to federal laws against advertising by publishing their own magazine, CML so the company can position their brand with adult smokers. CML features lifestyle articles touting, for example, Miami bars that happen to participate in Camel cigarette marketing parties. Vanilla-flavored cigarettes are also featured, available only through CML. Philip Morris and Brown & Williamson have also introduced periodicals in order to get their messages to the appropriate audience. Wink Media produces CML. There are no articles on fitness or health.

Tobacco farms, Tobacco, Tobacco Farming, Marketing, Tobacco industry, Philip Morris Inc., Brown and Williamson Tobacco Corp., R.J. Reynolds Industries Inc.

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Magazines work to make headlines with their headlines

Article Abstract:

Magazines have devoted more energy, resources and sophisticated tactics to promoting themselves. Fifteen years ago, magazines would promote what's in the magazine. In today's media glut, magazine publicists attempt to promote thier publications as newsmakers. The magazine, Brill's Content, created a media buzz envied by all publicists when it released a scoop about Kenneth Star's leaks in the Monica Lewinsky case. Media critics, talk show hosts and reporters rehashed the scoop for two weeks.

Comment:

Magazines hope to make headlines in other media

Television, Media Use, Self Promotion, Print Media, Media Business, Article

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