Resort's TV ad is veritable epic (two minutes)

Article Abstract:

Television ads for Atlantis beach and casino resort, owned by Sun International Hotels, and created by Ground Zero of Santa Monica, California, will run for two minutes. Atlantis is on Paradise Island in the Bahamas. Sun intends to impress with its 1,200+ room expansion, opulence and ad campaign. Two-minute ads aren't on the rate cards; the rate for an ad during "Friends" in the New York market cost almost $330,000 and took four weeks to negotiate. When rates drop after the holidays, Atlantis ads will go national.

Television, Marketing/Advertising Methods, Advertising Activity, Campaign Launched, Account Activity, Demographics, Advertising, Abstract, Leisure industry, Resorts, Sun International Hotels Ltd., SIH, Atlantis, Ground Zero (Santa Monica, California)

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Harrah's teams up with Maxim magazine

Article Abstract:

Harrah's Entertainment's Rio Hotel & Casino in Las Vegas is teaming up with Maxim magazine to put on hipster parties, called Maxim Lounge designed to attract celebrities and the chic crowd who like to play, gamble, imbibe and catch a prize fight. The Rio is hoping for a boost as it recently wrote off $18.7 million in costs. Maxim will promote the events in its magazine and feels it's sex appeal buzz will play well in Vegas.

Periodicals, Periodical Publishers, Nevada, Coin-operated amusement devices, Casinos, Casinos (except Casino Hotels), Promotion, Management, Joint ventures, Periodical publishing, Gambling industry, Harrah's Entertainment Inc., HET, Maxim (Periodical), Colvin, Stephen, Mirman, Rich, Rio Suite Hotel and Casino (Las Vegas, Nevada)

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MGM Grand trumpets size to stand out

Article Abstract:

MGM Grand hotel in Las Vegas to launch new ad campaign that emphasizes its huge size. Ads will appear in popular magazines and on billboards in Los Angeles, San Francisco and other West Coast cities. Until now, touting a hotel's size has been taboo in marketing, because customers equate big size with poor service.

Advertising, Criticism and interpretation, Advertising campaigns, MGM Grand Hotel & Casino (Las Vegas, Nevada)

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