Safer Web playgrounds are aimed at kids (and playing parents)

Article Abstract:

Web companies are forming to offer parents a version of the Internet edited for pre-teen children. Some are modelled after children's magazines like Ranger Rick or Children's Highlights, and are subscription based. Some offer no or very limited links to the Web outside the site. Such sites monitor email and chat rooms for unsolicited or objectionable messages. For subscription sites, the hope is user fees will replace advertising revenues; parents often find Web advertising objectionable. Alternatives to such services are purchasing CD-ROMs or using software that filters the Web. The strongest children's Web site contenders going forward will probably be those offering solid educational content.

Social aspects, Computers and children, Internet/Web overview

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Some on-line retailers are finding that customer reviews of products can help build loyalty to a site - and sales

Article Abstract:

E-commerce companies are finding that posting customer reviews is a great marketing strategy. Online bookseller Amazon.com pioneered this trend by at first posting professional reviews, and then letting customers write their own book reviews. Customer reviews have become so popular they are now the driving force behind book sales. Expanding on this idea is NECX Direct, an online computer seller that posts customer reviews, both good and bad, of products they sell. NECX is able to do this because they do not carry any inventory and if a product doesn't sell because of negative customer reviews, it won't effect their overall sales.

Management, Services, Forecasts and trends, Industry trend, Beliefs, opinions and attitudes, Web sites (World Wide Web), Web sites, Amazon.com Inc., Marketing industry, Consumers, Attitudes, AMZN, NECX Direct L.L.C.

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On-line shopping: good, bad and growing; you can get books, jewelry and even Miss Melba's Ole Timely Fruitcake

Article Abstract:

Various Web sites are available for holiday 1998 online shopping, which analysts expect will at least double the 1997 results. A growing number of Internet retailers also have introduced incentives and more offerings to attract the larger online audience. Not only can online users avoid the inconvenience of shopping at stores, they also can shop later in the season.

New Electronic Marketing, Demographics

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