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Business, general

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Seeds of growth: use the web to focus on customer needs and grow your business

Article Abstract:

Businesses are after web technology for increasing their share in the market. Through digital and networked technologies businesses are not only making alternative business offers and services, available to their customers, but are also able to streamline the flow of communication within the firm. Mobilization of these kind of online services of the business firms, is discussed.

Author: Oliva, Ralph A.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
Venture Analysis, Usage, Internet, Technology application, Business enterprises

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B2B for sale

Article Abstract:

Small business enterprises are adopting eBay in establishing new marketplace. The gross merchandise sales (GMS) on eBay for 2003 and the first quarter of 2004 are presented. The advantages of eBay Business for B2B buying sector are presented.

Author: Oliva, Ralph A.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Sales, profits & dividends, Services information, Miscellaneous retail stores, not elsewhere classified, Services, Company sales and earnings, Company earnings/profit, eBay Inc., Auction firms

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Links in the buying chain

Article Abstract:

Understanding buyer behavior is very important for managing the business marketing process. Managers should design web strategies that help to create intercept and track highly valued activities (HVAs) and speed up the buying process.

Author: Oliva, Ralph A.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Consumer Behavior, Marketing Management, Administration of Marketing, Analysis, Consumer behaviour

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Subjects list: United States
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