Types of new product performance: evidence from the consumer financial services sector

Article Abstract:

A study investigated the significance of the benefits of new product development to a company with respect to new services in a sample of 149 financial services firms. Factor analysis revealed three primary groups of benefits accruing to these companies as a result of the introduction of a group of new typical financial services. Results suggest that the process of evaluating the benefits of new financial services needs to be expanded to include company benefits as well as the product benefits that are typically considered.

Financial services industry, Financial services, Business enterprises

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Experts' views about defining services brands and the principles of services branding

Article Abstract:

A study investigated the degree to which the conceptualization of a brand that is developed in relation to physical goods is relevant to services by interviewing 20 leading-edge brand consultants about the nature and principles of service branding. Findings suggest that better service brand management cannot depend on rapidly moving consumer goods branding methods even if the nature and rationale for brands in these two areas are similar.

Research, Product information, Product management, Services industry, Service industries, Brand name products, Brand names

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