Southern Living gets northern publisher

Article Abstract:

Southern Living magazine's new publisher, Rich Smyth, will be based in New York City, where he has been Southern Living's vice president and advertising director. He is replacing Kevin Lynch, who becomes senior vice president at Sunset Publishing. Southern Living's ad pages and ad revenues have soared, and the magazine offers advertisers a circulation of 2.5 million readers. The magazine's profit margins are the highest of any monthly magazine owned by Time Inc.

Advertising Activity, General Interest Periodicals, Publishing industry, Officials and employees, Appointments, resignations and dismissals, Periodicals, Time Inc., Southern Living (Periodical), Smyth, Rich, Lynch, Kevin, Sunset Publishing Corp.

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Home-oriented magazine firm dresses up bid for upscale ads

Article Abstract:

Magazine publisher Meredith plans to compete with rivals Conde Nast and Hearst for luxury-goods advertising, based on research showing that the subscribers to their magazines have higher median household incomes than those of their rivals' subscribers. Meredith plans to target 100 upscale advertising accounts.

Special Interest Periodicals, Marketing, Target marketing, Special interest magazines, Meredith Corp. Meredith Magazine Group

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Newspaper firms face drop in retail ads

Article Abstract:

Newspapers saw a drop in retail ad spending in July and August. The poor performance may be due to the economic woes of department stores, which have traditionally been major advertisers in newspapers.

Newspapers, Newspaper Publishers, Print Media, Newspaper Advertising, Reports, Newspaper publishing, New York Times Co., Tribune Company Inc., Gannett Company Inc., GCI, KRI, NYT, Newspaper Association of America, Knight Ridder

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