OnMoney.com ads to have local flavor

Article Abstract:

Ameritrade Holdings unit, OnMoney.com is targeting its campaign to specific markets with potential net-savvy customers between 35 and 54 years of age with salaries between $80 and $200 thousand a year. San Francisco, New York, Chicago, Dallas, Washington, D.C., Boston and Dallas will be treated to the $25 million ad campaign for consumer financial services.

Campaigns, Passione, Vincent, OnMoney.com, GW Hoffman Marketing and Communications

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Yahoo! changes tune - now it woos ad firms

Article Abstract:

How things change. A year ago, Yahoo! mostly bypassed ad agencies to pick and choose among the plums of advertisers, many who were dot-coms. Now, Yahoo! is courting ad executives with resort bashes, dinner and respect. "Fusion marketing" director at the company, S. Murray Gaylord mentions that agencies really didn't understand the Web world in the early days. The charm offense has landed Yahoo! new business from McDonald's via DDB Chicago and Quaker Oats via Foote Cone Belding.

New Media, Economic aspects, Services, Internet/Web advertising, Internet advertising, Yahoo! Inc., Advertising executives, YHOO, Gaylord, S. Murray

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IVillage holds ads until after Christmas

Article Abstract:

The women's online Web site IVillage will launch its television campaign after the high profile holiday ad campaign rush. IVillage's $40 million promotion will kick off December 27, just before competitor Oxygen Media kicks off its campaign. And iVillage is also looking over its shoulder at Women.com; both sites claimed nearly 4.5 million visitors. Friedland Jacobs Communications created iVillage's testimonial commercials. The online company hopes to increase repeat visitors, turning them into members.

Marketing, Market share, iVillage Inc., IVIL, Oxygen Media L.L.C., Women.com Network Inc., Friedland Jacobs Communications

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