Speak to the hand

Article Abstract:

The problems faced by the Australian companies in not meeting the expectations of the increasingly dissatisfied and insecure consumer is discussed. According to the 2003 Eye on Australia survey, 65% of respondents donEt trust most big Australian companies, 69% respondents think most big companies lack morals and ethics in their advertising. The terrorist bombing attack in Bali has changed the attitude and emotions of Australians.

Surveys, Consumers

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Eight great ad campaigns

Article Abstract:

Eight effective advertisements are discussed. The creative works include those by advertising agencies like Publicis Mojo and Clemenger BBDO. Those brands gaining in market share from the campaigns include Virgin Credit Cards from the credit card division of Virgin Group, MasterFoods' confectionary brand M&Ms, and Target from Coles and Myers group.

Market share, Advertising, Advertising Activity, Methods, Analysis, Product management, Company market share

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Cluster muster

Article Abstract:

Examples of companies forming clusters across various industrial sectors and states in Australia are presented. The reasons of companies forming clusters at specific locations are discussed.

Joint ventures, Evaluation, Company joint venture

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