Start low, sell high

Article Abstract:

Most of the Fast 100 companies release the importance of pricing in business and are aware that customer relationship takes precedence over pricing. A case study has been presented where the company priced below the market and once they won the trust of the customer, all their products have top end prices.

Australia, Customer Relations, Case studies

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Louis Vuitton breezes along in an expansive mood

Article Abstract:

LVMH Moet Hennessy Louis Vuitton and its chairman, Bernard Arnault, are concentrating on expansion with acquisitions of TAG Heuer International S.A. and Fendi, new products, and new store locations. These expansions have helped the company increase both profits and sales in 1999.

Italy, Diversified Companies, France, Switzerland, APPAREL AND OTHER TEXTILE PRODUCTS, Apparel & Related Products, Apparel Manufacturing, Watches, clocks, watchcases & parts, Watch, Clock, and Part Manufacturing, Watches, Clocks & Watchcases, Statistical Data Included, Management, Mergers, acquisitions and divestments, Clothing industry, Clock and watch industry, Clock industry, Watch industry, LVMH Moet Hennessy Louis Vuitton S.A., Fendi, Arnault, Bernard, TAG Heuer International S.A.

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The pricing puzzle

Article Abstract:

Pricing is probably the most important tool any company, in any industry, has at its disposal and correct pricing can add value to a company. Creating value is very important in pricing and that is part of building a brand that can be trusted by the consumer.

Analysis

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