Super Bowl ads: Must handle with care

Article Abstract:

Advertising executives Andy Berlin, Cheryl Berman, Chuck Porter and Jan Edmondson weigh in on the tender balance for Super Bowl TV ads in the wake of the terrorist attacks. They predict we will be seeing ads focusing on warmth, humanity and amusement. There seems no love lost for sock puppets or self-indulgent ads. The same goes for ads that tell consumers to defeat terrorism by buying their products. Food, soft drink and beer companies may focus on friends and loved ones just being together.

Campaigns, Evaluation, Officials and employees, Reports, Influence, Beliefs, opinions and attitudes, Super Bowl Game (Football), Americans, Advertising executives, Patriotism, 2002 AD, World Trade Center and Pentagon Attacks, 2001, Berlin, Andy, Berman, Cheryl, Porter, Chuck, Edmondson, Jan

---

Hard sell: In 2000, good taste was optional

Article Abstract:

Companies spent around $15.7 billion on TV commercials presented on the 4 major networks for 2000. The author rates the best and worst, citing Budweiser, Reebok, Target, Pacific Bell, Sony and Electronic Data Systems' memorable cat roundup as among the best. Campbell Soup, Priceline.com, Coca-Cola, Domino's and David Arquette's pitch for AT&T were cited as among the most annoying.

Product information, 2000 AD, Marketing industry

---

Critics fault antiobesity ads as not reaching far enough

Article Abstract:

Critics fault the Centers for Disease Control's public service ads to combat obesity in children as being confusing and as avoiding addressing the unhealthy aspects of fast foods. Saatchi & Saatchi, which created the ads, says a recent study found a high level of awareness of the ads and a lack of misunderstanding as to what the ads are about.

Advertising, Services information, Advertising and Related Services, Agencies, Advertising Activity, Public Sector Advertising, Administration of Public Health Programs, Centers for Disease Control, Services, Prevention, Physical fitness, Criticism and interpretation, Public service advertising, Company marketing practices, Company services, Obesity in children, Childhood obesity, Children as consumers, Child consumers, United States. Centers for Disease Control and Prevention, Saatchi & Saatchi

Similar abstracts:

• Abstracts: Top-tier ad agencies' hot trend expected to continue. Coat peddlers are using forecasters to beat the heat. Advertising forecasters remain upbeat
• Abstracts: New music players let you cram CDs with MP3 favorites. Music on the Web: at last, it's not only for hard-core techies
• Abstracts: Lucent profit tops estimate; stock falls 9%. Lucent could cut jobs, take big charge

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.