The different roles of product appearance in consumer choice
Article Abstract:
A study investigating the different ways in which a product's appearance plays a role in consumer evaluating and thereafter choice is presented.
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2005
Netherlands, Evaluation, Consumer preferences
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2005
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Capturing the degree of modularity embedded in product architectures
Article Abstract:
A study is conducted to analyze the trade-offs between modular and integral product architectures.
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2006
Denmark, Architecture
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2006
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Subjects list: Analysis, Product development, Time to market
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