The benefits of city locations

Article Abstract:

Business school professors Shane Greenstein, Elinor Hobbs and Wendell Hobbs conducted a study to determine the impact of urban environment on process improvements. The reason for such effect is the thick labor markets found in urban cities. Other results of the study are presented.

Analysis, Surveys, Process control, Urban ecology, Reengineering (Management), Reengineering

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When consumers go to extremes

Article Abstract:

Consumers pick products at the extreme ends when options are nonaligned, but with aligned options, they tend to pick at the middle. Marketers should take advantage of this phenomenon.

Psychological aspects, Consumer preferences, Product differentiation

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Benefiting from rivals' breakthroughs

Article Abstract:

Positive impact on companies' market value in the event of its rival filing patents for innovations is discussed.

Market share, Management-Creativity, Venture Analysis, Innovations, Business enterprises, Company market share, Business creativity

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