The hidden danger in bond yields

Article Abstract:

Investors need to understand how to figure their total return before making investment moves. The two most commonly used yield measures in the fixed income securities market are yield-to-maturity (YTM) and current yield (CY). YTM is the single discount rate that equates a bond's current market price with the present value of its future cash flows. CY means a bond's annual investment return associated with its two semiannual coupon payments, derived from dividing annual coupon cash flow by current bond market price. The relationship between price, yield, and return is described

Treasury bonds

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Advertising and profitability: testing alternative hypotheses

Article Abstract:

The relationship between advertising expenditures and profitability in the US manufacturing industry for the period 1962-1987 is investigated. The Granger causality approach was used to test four alternative relationships. Empirical results show that there is a causal relationship from advertising to profitability in the long run (4 to 6 years) and not in the short run (1 to 3 years).

Econometrics, Advertising

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Selected yields

Article Abstract:

Yield values are tabulated for selected taxable securities and government securities and bonds.

United States, Commodity & service prices, Bonds, Bonds (Securities), Company pricing policy

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