Launching new product features: a multiple case examination

Article Abstract:

Research describing the methods applied by eight companies and thirty eight managers in launching new product features is presented. A typology of launch strategies for new product features is outlined with the aim to help managers identify market opportunities.

Methods, Marketing, Product enhancement, Technological innovations, Target marketing

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The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance

Article Abstract:

A study is conducted to signify the importance of new product development activities for superior performance of market oriented organizations.

Netherlands, Management dynamics, Market Research & Product Development, Analysis, Company business management, Business success, Time to market

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Retailers' adoption decision of new consumer durables

Article Abstract:

A study investigated the factors that affect new product adoption decisions of consumer durable retailers by analyzing the relative significance of 26 adoption criteria across seven product categories among 292 consumer durables retailers. Findings indicate that new product adoption decisions by retailers are a multidimensional construct rather than a simple outcome of product or retailer-related factors. Product, manufacturer, strategy and retailer-related factors collectively appear to influence retailers' adoption decision.

Retail Trade, Research, Decision-making, Decision making, New products, Product introduction

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