The nature of market visioning for technology-based radical innovation

Article Abstract:

Research is presented concerning the investigation of eleven radical innovation projects to determine the influence of pressure for instant organizational profit on the success of the launch of advanced technologies.

Research, Finance, Marketing, Brief Article, Business enterprises, Technological innovations, New product failure

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The impact of user-oriented design on new product development: an examination of fundamental relationships

Article Abstract:

The significance of user-oriented customized designs of new product development processes and their inter-relationship is analyzed.

Management dynamics, Market Research & Product Development, Evaluation, Company business management, Custom design, Time to market

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Market learning and radical innovation: a cross case comparison of eight radical innovation projects

Article Abstract:

Case studies on radical innovation projects convey that the market-related issues that are raised during a project differ by level of development, and they differ from the issues that project teams usually raise during an incremental new product development undertaking. The projects utilize different methods for lowering market uncertainty, including launching the product to the most accepted market and employing a strategic ally to serve as a middleman between the project team and the marketplace.

Market Research, Usage, Marketing research

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