The mediating effect of commitment on customer loyalty towards e-brokerages: an enhanced investment model

Article Abstract:

The fact that customers in an online environment can easily switch service providers is a concern of e-brokers in online securities trading. The relationship of customer loyalty, service quality and switching barriers are studied on an improved investment model, which includes the concept concept of commitment in relationship marketing.

Taiwan, Marketing procedures, Models, Marketing, Customer loyalty, Company marketing practices, Electronic trading (Securities), Online securities trading, Commitment (Psychology), Report

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Customer requirements segmentation (CRS): a prerequisite technique for quality function deployment (QFD)

Article Abstract:

Segmentation of customer requirements in order to implement quality function deployment is analyzed and technique for customer requirements segmentation is developed.

United Kingdom, Iran, Consumer preferences, Customer service, Support services

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Quality culture in government: the pursuit of a quality management model

Article Abstract:

The quality management systems, including business process mapping, maintained by a government department in Canada, is discussed.

Canada, Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Administrative agencies, Government agencies, Process management (Computers), Process management (Business automation)

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