Unaquainted influencers: when strangers interact in the retail setting

Article Abstract:

A study was conducted to determine the effect of influence on the buying behavior of unacquainted consumers in a retail setting. In-store encounters or chance meetings were choreographed to determine the response of unacquainted shoppers, or the recipients, to the buying behavior of the sources of information. The recipients were observed to trail after the source of information and imitate their product judgments. This suggests that influence affects the buying behavior of unacquainted consumers.

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Ritual and relationships: interpersonal influences on shared consumption

Article Abstract:

A study on the relationship between shared consumption rituals in consumers of the live performing arts and maintenance of social relationships showed that arts consumption forms a social bond that leads consumers to form their cultures inside communities. The relationship formed among art consumers is influenced by their behavior and interaction rituals. This suggests that interpersonal relationships influence the markets of the products which are consumed by members of the art community.

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Cross-cultural similarities and differences in shopping for food

Article Abstract:

A cross-cultural model for determining food-related lifestyle was developed and applied in Denmark, the UK, France, and Germany to determine patterns of consumer behavior across different nations. Food-related lifestyle can be assessed using cognitive values of consumers, including ways of shopping, methods of cooking, quality, and motives for purchasing. Results show the price standard to be the most important factor in the four countries.

Consumer Behavior, Europe, Food consumption

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