Where young viewers go (and ads follow)

Article Abstract:

The WB broadcast television network grew 20% last season by narrowcasting to viewers aged 12 to 34. No other broadcast network showed any audience growth, including the other new broadcast network, UPN. Advance sale of advertising time for WB's fall 1998 season is twice what it was for 1997. The 12 to 34 audience attracted more than two thirds of this advertising revenue. Advertisers have trouble reaching the teen-age audience and will pay a premium to stations that reliably deliver young viewers. WB courts young viewers by reformulating such hit shows as "Seinfeld" and "Thirtysomething" to include younger characters, and by using pop music for promotions.

Comment:

Audience has grown 20% since last year due to successful targeting of teen-age viewers

Television Broadcasting, Marketing procedures, Industry Market Data, Television, TV Networks, New Media, Demographics, Television networks, The WB Television Network

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Time orders investigation on accuracy of CNN report

Article Abstract:

The editors of Time Magazine have launched a probe into the accuracy of a recent Time article that was composed by journalists at Cable News Network (CNN). According to the article, the US military attacked a Laotion villiage in 1970 with deadly nerve gas. The attack was part of a classified operation to eliminate US defectors. The Time article was published the day after the report was shown on "Newstand," a CNN program.

Comment:

Time editors launch a probe into the accuracy of a recent Time article that was composed by journalists at CNN

Government regulation (cont), Cable Television Systems, Cable Networks, Periodicals, Periodical Publishers, Legal/Government Regulation, Cable television broadcasting industry, Cable television, Periodical publishing, Cable News Network, Time Magazine

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