Who watches pay TV?

Article Abstract:

Australia's pay television industry has carried advertisements since Jul 1, 1997. Approximately 11.4% of Australian homes or 750,000, subscribe to pay television. The industry has not done a careful survey of the number of people watching pay television or what programs and channels are popular with the viewers. As a result, it is difficult for the industry to gain advertisers.

Television Broadcasting, Television broadcasting stations, Television broadcasting industry, Advertising

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The big turn-off

Article Abstract:

Marketers are questioning the cost effectiveness of television advertising, as there is a steady decline of people watching the medium and, viewers taking real 'breaks' during commercial breaks. But the network people say that if the quality of commercials is not keeping the people in their seats during ad. breaks, that isn't their fault.

Financial management, Services information, Finance, Services, Company financing

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As not seen on TV?

Article Abstract:

Television as the leading medium of advertisement is slipping in America. This has its effect on Australia. ConsumerEs wishes continue to change as new technology arises, says Steven Heyer, the Coke's president and chief operating officer.

Australia, Evaluation

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