You Go East, ng man

Article Abstract:

In a move towards geographic diversity, Sacramento-based McClatchey Newspapers acquired the Minneapolis Star Tribune from Cowles Media for $1.4 billion, and increased the number of its employees to 7,700, a nearly 40% jump. It is now the 8th largest newspaper company, circulation-wise. Gary Pruitt, the current CEO, defends this acquisition that analysts did not advise and must lead the company to prosperity from its current financial position of being $1 billion in debt.

Asset sales & divestitures, Acquisitions & mergers, Mergers, acquisitions and divestments, McClatchy Newspapers Inc., MNI, Cowles Media Co.

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habit forming

Article Abstract:

Southern California regional newspaper The Register is attempting to reach high school readers by creating a magazine insert named react plus, which has a section of local news and features and is distributed to 10,000 8th through 12th graders in Orange County every Friday.

Marketing procedures, Periodicals, Periodical Publishers, Demographics, Marketing, Periodical publishing

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