A 50-year longitudinal study of changes in the content and form of food advertising in New Zealand magazines

Article Abstract:

This paper presents evidence from a survey of magazines published between 1950 and 1999 to show trends in food advertisements. Some of these trends are that consumers' indeed need to feel comfortable with all aspects of their food consumption behavior, and that print advertisements began to decline as early as the 1960's.

Forecasts, trends, outlooks, Periodicals, Periodical Publishers, New Zealand, Forecasts and trends, Food industry, Market trend/market analysis, Periodical publishing, Distribution management software, Food and beverage production/distribution software

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An Asian perspective of offensive advertising on the web

Article Abstract:

This paper presents research data gathered in Hong Kong to show the following: advertisements about gambling or chat rooms were considered the most offensive; nudity or sexism was not considered as offensive; and offensive advertising resulted in low purchases on the web sites that included the advertisements.

Hong Kong, Economic aspects, Company Web site/Web page, Web sites (World Wide Web), Web sites, Web site/Web page development

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Can recipients of sales flyers be segmented?

Article Abstract:

This paper analyzes consumer perception to identify three clusters of consumers that can be used to more carefully target sales flyers sent out by supermarkets, etc.

Denmark, Supermarkets and Other Grocery (except Convenience) Stores, Grocery stores, Supermarkets, Advertising and Related Services, Consumer Advertising, Advertising effectiveness

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