A matter of trust

Article Abstract:

According to CASSIES (Canadian Advertising Success Stories) the most important factor for effective advertising campaigns is the existence of a strong relationship between the marketer and the agency. CASSIES has launched a new Best Teamwork award this year to recognize the importance of a healthy client-agency relationship towards achieving successful business results.

Marketing procedures, Causes of, Achievements and awards, Advertising effectiveness, Customer relations

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A national kick at the can

Article Abstract:

Eucan Canada, which advertises on garbage cans, is offering national advertisers tried and tested options for flight flexibility and mass-oriented sales.

Management dynamics, Services information, Management, Services, Company business management

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No sweat. The Phototypes database profiles consumers who have no trouble getting exactly what they want

Article Abstract:

Cossette Group has developed a database featuring photographs of people encountered on the street, and a list of their buying habits.

Product information, Usage, Databases, Cossette Communication Marketing, Database, Catalogs, CD-ROM catalog, CD-ROM database

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