A second opinion

Article Abstract:

The importance of ethics in advertising, and the need for marketers to incorporate ethics and abide by the rules while designing advertising campaigns for drugs or medications, are discussed.

United States, Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Advertising Activity, Generic Drugs, Advertising, Advertising campaigns

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Another inconvenient truth

Article Abstract:

Advertising industries role in the deteriorating global environment condition and its ethical and social responsibilities towards it are discussed.

Environmental aspects

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Everyday ethics

Article Abstract:

The management of ethical practices in marketing, by Canadian marketing firms Manulife and UPS Canada, is discussed.

Marketing

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