Starbucks launches cash card
Article Abstract:
Starbucks Coffee Co. has established a North American initiative with a cash-loaded Starbucks Card which can be used like currency. The cards can be purchased at any Starbucks in North America and loaded with from $5.00 to $500.00.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Marketing procedures, Processed Coffee, Coffee and Tea Manufacturing, Marketing/Advertising Methods, North America, Coffee (Beverage), Starbucks Corp., SBUX
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Comment about this article or add new information about this topic:
Selling hidden brands
Article Abstract:
An overview is presented of Swiss Water Decaffeinated Coffee CompanyEs successful promotional campaign, which focuses on creating awareness of the companyEs usage of water as against chemicals, in decaffeinating.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
United States, Advertising, Advertising Activity, Fruits and tree nuts, not elsewhere classified, Evaluation, Coffee industry, Swiss Water Decaffeinated Coffee Company Inc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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