Agencies aim to crack States

Article Abstract:

European agencies are set to strengthen their presence in the US in spite of discouraging competition from large players of Chicago, IL, and New York. Publicis, one of two major groups that recently upped their US presence, paid around $70 million to acquire Hal Rainey & Partners of San Francisco, CA, in May 1998. The acquisition was an effort to enhance its North American presence for global clients such as Coca-Cola and British Airways. Meanwhile, the other group which is Carat, is allegedly looking into acquisitions after revealing US expansion plans.

Media Planning/Goals, Publicis International, Carat Espace

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Merger spawns net ad colossus

Article Abstract:

True North Communications, a US-based advertising agency network, merged Poppe Tyson and Modem Media as what it calls the largest internet marketing operation worldwide. The combined high tech shops will form Modem Media.Poppe Tyson which will have a total billings of over $400 million. The new entity will be led by former Modem Media president Bob Allen and by Poppe Tyson Chairman and CEO as vice-chairman. Some of Modem Media.Poppe Tyson's offices are situated in London, UK, Hong Kong, Sydney, Australia, Sao Paulo, Brazil, and Chicago, IL.

Organizational history, Company Planning/Goals, Parent-to-subsidiary activities, Media Formation/Mergers, True North Communications Inc., Modem Media, Modem Media Inc., Poppe Tyson

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Welcoming a new era

Article Abstract:

Mexican advertising agencies are now effecting innovative media practices and more comprehensive strategies to satisfy clients who are demanding more from their agencies. The move is spurred by the fact that the agencies' customers will pay according to the ads' results. Present trends include non-typical communication such as an event marketing and the employment of media channels other than TV for better focus and efficiency.

Mexico

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