Aggressive sales push puts Procter & Gamble way ahead of rivals in China detergent market

Article Abstract:

Procter and Gamble ranks first among shampoo manufacturers in China. The company has acquired many of its state-owned competitors and posted shampoo and detergent sales of $450 million in China in 1995, making it the largest daily-use consumer-products company in the country. It has invested considerably in its marketing campaigns, buying more TV advertising time than does any other company in China. Procter and Gamble also recruits graduates from the top 25 Chinese universities.

Household Detergents & Cleansers, Soap and Other Detergent Manufacturing, Soap and other detergents, Household Soaps, China, Cleaning agents, Procter & Gamble Co., PG, Soaps

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Amway Japan's shares brace for a bumpy road ahead

Article Abstract:

Amway Japan Ltd's shares, despite its relatively big dividend, high return on equity face and a recent drop in price, face difficulties due to the falling yen. Several stock pickers forecast that shares of the company will drop well under a six-year low record of 1,540 yen before the end of 1998. The company's most damaging problem came from complaints from Japanese government agencies and the news media in the country.

Securities, Dietary supplements industry, Amway Japan Ltd.

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Soap makers fight for customers as consumerism grows in Nepal

Article Abstract:

Nepal's soap industry is booming due to the advent of democracy during the early 1990s. International companies such as Unilever Group and Colgate-Palmolive Co. compete with local Aarti Soap & Chemical Industries for shelf space, distribution, and popularity in the predominantly rural market. Marketing tactics have changed from religious imagery to product-based advertisements.

Marketing procedures, Company Planning/Goals, Nepal, Column, Colgate-Palmolive Co., CL, Unilever Group, Aarti Soap and Chemical Industries

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