An original approach: In the relatively new world of law firm advertising, Gowlings emphasizes innovation and history

Article Abstract:

The ad campaign of Gowling Laflour Henderson LLP was based in history of the firm and its accomplishments over the years, projecting the firm as one where client problems are resolved using knowledge, experience and creativity, as a result of relaxation of rules to allow law firms to market themselves. The tag line oThe Power of Original Thoughto is one, which professionals at the firm identify with and clients believe in. The campaign has been launched in national dailies and regional newspapers across the country.

Legal services, Law firms, Gowling Lafleur Henderson L.L.P.

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Advertising opportunities don't come much sweeter than this

Article Abstract:

Toronto-based Sugar Media & Communications offers marketers a unique opportunity to target the urban population via advertisements on coffee cups, sugar packets, table talkers, posters and so on. The company delivers 450,000 impressions every week through 98 Timothy's World Coffee Cafe's across Ontario, Canada.

Beverages, Roasted coffee, Processed Coffee, Coffee and Tea Manufacturing, Sugar and Confectionery Products, Sugarcane and sugar beets, Beverage industry, Coffee (Beverage), Sugar industry, Coffee

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A eureka moment

Article Abstract:

Tabi International's new advertising campaign involving women aged between 40-65 years in order to portray the image of real women to their target audiences is discussed.

Forecasts, trends, outlooks, Retail Stores, Sales Promotion, Methods, Forecasts and trends, Market trend/market analysis, Stores, Sales promotions

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