Asian adspend: a review of its development & future prospects

Article Abstract:

Asian advertising markets have experienced rapid growth over the last decade. Adspend almost doubled between 1987 and 1996. The region contains markets at very different stages of development: Japanese adspend in 1996 was over US$36 billion, the second highest in the world, but in contrast adspend in Bangladesh was just US$4 million. The current economic difficulties will harm the advertising industry but Asia's vast potential remains and the outlook is bright.

Asia

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Africa & The Middle East -- focus on the smaller adspend regions

Article Abstract:

Advertising expenditures in the Middle East and Africa for 1996 were compared. Advertising in the Middle East is growing rapidly and will continue to grow if the political and economic development of the region continues. Advertising in the African market is not growing very rapidly except in South Africa. The growth potential is quite vast but the economic situation on the continent is not strong.

Africa, Middle East, Demographic aspects

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European adspend trends in 2001

Article Abstract:

Because of the downturn in the U.S. and Japanese economies in 2000, a decline of 0.6% is anticipated in 2001 but this may unexpectedly improve. The forecast for Germany is 1.8%, 0.9% for the UK and 1.2% for France. However, a stagnant market is forecasted for 2002 and a real decline in TV adspend of almost 4% for 2002.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, United Kingdom, United States, Japan, Germany, Forecasts and trends, France, Television advertising, Marketing industry

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