Audi Canada

Article Abstract:

Audi Canada's marketing strategy is discussed. The automobile company, which faced competition from Mercedes-Benz and BMW, started placing 40 two-meter-tall double Ts in Toronto's high-traffic areas in May 2007. These structures were used for advertising the Audi TT sports car. DesRosiers Automotive Consultants reported that 166 TTs were sold in May and June, 2007, which is 66% above target. The company's tactics have resulted to an increase in sales.

Motor vehicles and car bodies, Marketing procedures, Marketing, Automobile industry, Company marketing practices, Audi TT (Automobile)

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DIY, with help: Lowe's moves north with a focus on customer service

Article Abstract:

Lowe's initially planned to open 10 stores in Canada by the end of 2007 but only three stores were ready by that time. Lowe's released four commercials to promote their entry into Canada and all feature the same format, music, and voiceover as their U.S. campaign.

Strategy & planning, Foreign operations, Lumber and other building materials, Advertising Activity, Brick, stone, & related materials, United States, Planning, Building materials industry, Advertising, Lowe's Companies Inc., LOW, Company business planning

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Small shop, big dreams

Article Abstract:

Cream, an advertising agency launched by creative director Leif Nielsen, focuses on creativity as a marketing edge as opposed to bigger marketing firms. The startup agency relies on freelancers to service its clients.

Facilities & equipment, Advertising and Related Services, Buildings and facilities, Advertising services

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