Award-winning advertising campaigns

Article Abstract:

This past summer's advertising award ceremonies, the Cannes, the Clio Awards, and the International Advertising Festivals of New York, reflected that French ads stress the sensual, German ads continue to be literal (and devoid of human beings) and the Japanese excel at the visual in advertising. Screenvision Cinema Network's Terry Laughren believes Americans still use the hard sell but in a more successful, more visual style, as was demonstrated by a John Hancock ad that earned the Grand Prix at the Cannes, where U.S. ads won eight (of 28) gold lions. British ad strategies focus on humor. Talkback, a London agency, won best international radio campaign at the Clio Awards. Research reveals that entertaining ads sell products. U.S. advertisers may be at a creative disadvantage due to FCC regulations, hierarchical agency structures and a results orientation.

United States, France, Achievements and awards, Great Britain

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State ads entice foreign investors

Article Abstract:

To expand the U.S. economy and bring in new business states like New York, New Jersey, Virginia, Maryland, Georgia and Missouri are advertising overseas for foreign investments. The advertising, run like corporate-image campaigns, attempts to build familiarity and compete with other states. Cities and utilities are also competing for foreign investments, an example being the New York State Electric and Gas Corporation's advertising campaign in Western Europe. The U.K. and Germany are the priority markets for state ads. States are developing Asian investor interest through publications like Asian Business and Far East Business. The Japanese have tripled their investments in the U.S. in the last five years (1980-1985).

Usage, Virginia, New Jersey, Investments, Missouri, Georgia, Maryland, New York, New York (State)

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How to reach 3 countries in one native language

Article Abstract:

Advertisers can reach markets in Switzerland, Austria, and West Germany by advertising in magazines that are written in German. Special-interest and large-circulation magazines published in the common language of German are popular throughout the three nations. Austrian consumers hardly distinguish between Austrian and German periodicals.

Economic aspects, Germany, Magazine advertising, West Germany

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