BMG comes back with the same old song

Article Abstract:

BMG Direct Ltd., a Mississauga, Ontario-based mail-order music club, makes a comeback following a three-year marketing break in Canada. Its new campaign was rolled out in June 1998 through Padulo Integrated Inc. of Toronto. Ads offer consumers 11 CDs or cassettes for the price of one and still no commitments to buy more. The company expects to have 500,000 new members by the end of 1998. Earlier, BMG was involved in a legal dispute with Warner Music Canada Ltd. Warner had refused to supply licenses that would enable BMG to market Warner artists' CDs and cassettes in Canada. BMG prefer not to elaborate on the matter, stating only that the product supply issue has already been settled.

Organizational history, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Campaign Launched, Mail order business, BMG Direct Ltd.

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More banks selling insurance directly

Article Abstract:

RBC Insurance, CT Direct Insurance and Scotia General Insurance Company have ventured into direct-response insurance marketing. The three insurers have joined the Canadian Imperial Bank of Commerce in marketing home and automobile insurance directly to consumers. The three new entrants reportedly intend to expand their direct-response insurance products across Canada. Canadian Imperial Bank of Commerce led the charge into direct-response insurance, selling auto insurance via telephone since 1995. Presently, over 20% of the business in Canadian home and auto insurance is being done through direct response selling. The market share is projected to grow to 30% within two years.

Product information, Direct Property and Casualty Insurance Carriers, Auto Insurance, Canadian Imperial Bank of Commerce, Automobile insurance, CT Direct Insurance, RBC Insurance, Scotia General Insurance Company

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Fiji taking direct route to investors

Article Abstract:

The Pacific island of Fiji will highlight its political stability and plans to establish an off-shore banking and investment haven in a tourism campaign aimed at luring American and Canadian business travelers. The Fiji Consulate in Vancouver is hoping to boost tourism at the island by 20% as well as generate as much as $50 million in economic investment. The consulate is seeking a direct marketing agency and an in-house marketing manager specializing in direct marketing to help promote the island. Direct mails are expected to be distributed to over 10,000 names that have made inquiries about Fiji.

Campaigns, Tourist Travel, Fiji, Tourism

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