Back from the saturation brink

Article Abstract:

Marketing magazine and Leger Marketing conducted a survey on media saturation in Canadian public and found it was close to red. The results of this survey are listed. The good news is people are becoming more tolerable and accepting advertising in most of its forms with few exceptions.

Public affairs, Public opinion

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Connected consumers

Article Abstract:

The growing popularity of wireless advertisements is discussed. A survey conducted on Christmas advertising revealed that wireless advertising had more impact than television advertising.

Usage, Wireless communications, Comparative analysis, Wireless communication systems, Mobile communication systems, Wireless technology, Advertising effectiveness, Advertising media

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Year of the beavers

Article Abstract:

Advertisements of Bell featuring beavers, during its sponsorship of Olympics, had one of the highest recalls, according to a survey.

Advertising, not elsewhere classified, Other Services Related to Advertising, Sports Marketing Services, Methods, Advertising campaigns, Sports marketing, Corporate sponsorship

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