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Business, international

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Article Abstract:

The successful marketing strategies of the organizations who were awarded the title 'Marketers That Mattered in 2004' are discussed.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Venture Analysis, Achievements and awards, Business enterprises

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BrandingEs days in the sun

Article Abstract:

Information is presented on how akin to the Olympic Games, the concept of branding also originated in Greece.

Author: Moore, Karl
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Greece, Economic aspects, History, Olympics, Brand image

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Subjects list: Canada, Marketing, Company marketing practices
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