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Cereal sales buck soggy U.S. trend

Article Abstract:

Cereal sales in Canada have soared as opposed to the trend in the US, where cereal companies suffered dramatically from sales decline. The Canadian market is dominated by Kellogg, which controlled around 43% of the ready-to-eat cereal market. Observers think that the difference in the two markets lie in price cuts and marketing efforts, which were considerably less in the US.

Author: Mills, Lara
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
Breakfast Cereal Manufacturing, Cereal Preparations

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Internet

Article Abstract:

Statistical data for the Internet sector in Canada such as connection speed, pages viewed, total minutes and visitors to the web are presented through t ables, graphs and charts. Sector information such as internet trends, online activities and web a dvertising is also given.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Labor Distribution by Employer, Internet, Statistics, Internet/Web advertising, Internet advertising, User statistics, Industry overview

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