Yellow Label Tea is a hit in Canada

Article Abstract:

Lipton, Unilever Canada's food and beverage division, has reported strong Canadian sales of its teabrand, Yellow Label Tea. Company officials attribute the encouraging sales of the tea product to its seven-week advertising campaign targeting the Chinese community. The ad campaign was composed of two 15-second and one 30-second Cantonese television commercials and newspaper ads in Chinese newspapers Ming Pao and Sing Tao.

Market information - general, All Other Miscellaneous Crop Farming, Tea, Unilever United States Inc.

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Beyond the click

Article Abstract:

New ways of rate of return of interactive advertisements are being developed, as concentrating on the number of clicks or page views in a site was found not to be the best way to monitor the cost-effectiveness of internet advertising. Dell, for instance, has developed a software that would determine cost per action for each component of interactive spending. The importance of customer engagement is analyzed.

Sales & consumption, Analysis, Company Web site/Web page, Web sites (World Wide Web), Web sites, Internet/Web advertising, Internet advertising, User statistics

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Laps of luxury

Article Abstract:

Standards in choosing efficient laptops are presented. Specific criteria such as portability, processing power, storage capacity, operating system, and wireless networking features, are discussed in detail.

Product standards, safety, & recalls, General services, Standards, Purchasing, Laptop computers, Laptop/portable computer, Notebook computers

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