Bigger doesn't mean better

Article Abstract:

An online survey of Canada's advertising and marketing community revealed that 68% of respondents agreed that increasing concentration of media buying in a few but large companies is unhealthy for advertisers. The survey was conducted by SurveySite Market Research for Marketing Magazine from Jan 20 to Feb 3, 1999. Results from the random sample of 1,094 respondents are considered accurate to within +/- 2.9%.

Market information - general

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The greening of PR

Article Abstract:

Al Gore's Nobel Peace Prize for his work on climate change provides a chance for advertisers and marketers to focus on the environment. Good public relations can be achieved if marketers promote solutions to climate change. Recommendations on how to promote a company or clients as environment friendly are presented.

Usage, Prevention, Achievements and awards, Climatic changes, Climate change, Green marketing, Gore, Albert, Jr., Ex-public officers, Ex-government officials, Nobel Prizes, 2007 AD

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