Boisson au lait ferment Yakult

Article Abstract:

Yakult drinking yogurt, manufactured in the Netherlands, has been introduced on the French market. This is a fermented milk functional food which contains Lactobacillus Casei Shirota, which is said to bring the intestinal flora into balance. Yakult is already marketed, mainly in Japan and Brazil. Worldwide, Yakult's sales are estimated at 9bn units annually. Yakult comes in a pack of seven 65-millilitre mini-bottles in France, priced at FFr 19 per pack.

Comment:

Introduces fermented milk functional food which contains Lactobacillus Casei Shirota on the French market

Product introduction, Yogurt, Article

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FRANCE: AMBITIONS OF YAKULT

Article Abstract:

Sold on the French market since January 2000, the Japanese probiotic group, Yakult, covers 60% of the country and its aim is to capture 1% of the French population, representing 600,000 bottles sold per day by 5 years time. To do this, Yakult is organising promotional activities and partnerships with the national judo federation and the Paris Opera.

Strategy & planning, Paris Opera

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FRANCE: LACTEL'S OMEGA 3 ELECTED PRODUCT OF YEAR

Article Abstract:

Consumers have elected Lactel's Omega 3 Product of the Year 20001. This product claims to have a beneficial effect on the functionning of the cardiovascular system. According to IRI Secodip, the product holds a 50.6% value market share of the Omega 3 segment.

Marketing procedures, Lactel, IRI Secodip

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