Bousfield touts Northern Ontario

Article Abstract:

Northern Tourism Marketing Corp.'s vice-president for marketing Barry Bousfield has launched a campaign to give Ontario its rightful share of Canada's tourist trade. Long relegated to the background, Ontario's government formed the Thunder Bay, Ontario-based organization along with a C$5-million annual budget to change people's impression of Ontario. Print advertisements under J. Walter Thompson's direction have been ran in such magazines such as `Outdoor Life,' `Canadian Geographic' and `Toronto Life.'

Lodging & Tourist Services, Accommodation, Travel industry, Northern Tourism Marketing Corp.

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Shopping mosaic

Article Abstract:

Canada is a country of diverse cultures, with each ethnic group offering significant marketing potential. To help marketers tap this neglected segment and cater to the special needs of each group, the shopping patterns of the largest and fastest growing ethnic groups, including the Chinese, South Asian, Whites, Hispanics and Blacks, are presented.

Management dynamics, Targets & Markets, Management, Demographic aspects, Company business management, Ethnic groups, Target marketing

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A really short film festival

Article Abstract:

A focus on mobile phone video advertising festival and competition 'Mobifest' which will start in Toronto this year is presented.

Competitions, Trade shows, Video tape advertising, Videotape advertising, Mobile marketing

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