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Business, international

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Breaking out of the box

Article Abstract:

Dairy companies in Canada are beginning to alter their packaging strategies to attract the young consumers in their continued effort to increase sales. To this end, the four major Canadian dairy firms have released various milk products specifically suited to the taste of young consumers. Aside from the more trendy packaging, dairy products are also being marketed in teen hangouts.

Author: Stretton, Hesba
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
Packaged Milk & Cream

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Kids' stuff

Article Abstract:

Yogurt has undergone a transformation in packaging aimed mostly at appealing to children.

Author: Stretton, Hesba
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Yogurt, Fluid milk, Packaging

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Toronto Hydro promotes e-billing

Article Abstract:

Toronto Hydro has partnered with webdoxs to provide e-billing for its customers.

Author: Stretton, Hesba
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
Electric Utilities, Electric Power Generation, Transmission and Distribution, Services introduction, Electric services, Marketing/Advertising Methods, New Electronic Marketing, Toronto Hydro Corp.

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Subjects list: Canada
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