Bud Light, Canadian get big ad push
Article Abstract:
Two of Canada's largest brewers have launched their respective advertising campaigns in early 2000. Toronto, Ontario-based Molson Canada has revived its 'I AM Canadian' advertising theme to market its flagship product. The ads have radio, print, outdoor and point-of-sale versions, which were designed by the company's creative agency, Bensimon.Byrne.D'Arcy. Meanwhile, Labatt Breweries has launched a multi-media campaign for its Bud Light brand, with the help of its agency, PJ DDB Downtown.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Molson overhauls marketing team
Article Abstract:
Molson Canada is overhauling its marketing department, at the end of which Dave Minnett, the company's vice-president of marketing for the Ontario/Atlantic region, will leave. The marketing overhaul is intended to bring a 'national focus' to the brewer's priority brands. COO Dan O'Neill said some brands may also be discontinued in three to five years. Minnett, a key figure in the brewer's past campaigns, has reportedly rejected offers to stay with the company.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Import brews see big growth in '98
Article Abstract:
The total sales volume the beer, including imports,in Canada increased by 2.8% in the the first six months ended Sep 30, 1998 over the year-ago- period. The growth has been attributed to the warm-than-usual weather which spurred sales. The sales of imported beer such as Heiniken and Guinness jumped by 20%-30% due to opening of microbreweries which introduced consumers' taste to different brews.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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