Canada escapes online ad crash
Article Abstract:
Canada's online advertising industry is not as heavily affected by the failure of dot coms in 2000. This is due mainly to the fact that Canadian br anches of worldwide advertising networks are not too heavily reliant on the US on dot-cot advertising dollars. A high majority of Canadian advertising agencies' bookings are traditional advertisers. One Canadian online marketing company hit by the US market crash is TargetNet in Toronto, which operates almost exclusively with US advertisers. It laid off 17 of tis 50 staff in Dec due to loss of investor confidence in the online media sector.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Reinventing commercial production
Article Abstract:
Canada's major television commercial production companies are becoming global with the bulk of their work coming from agencies in the US, Asia and Europe. According to Scott Radke, the shift poses problems for production houses in using local directors rather than imported directors. Radke adds that they cannot survive as a business if they insist on maintaining their loyalty to local directors when international agencies want a fly-in director.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Consumer research goes online
Article Abstract:
The Internet is offering a cost-effective and timesaving tool for research, fast replacing the conventional group focus research sessions. The product extensions by Coca-cola, Tetley Canada and Nissan are testimony to the effectiveness of online research, with McCain recently joining the band to launch its new line of barbecue-ready frozen foods.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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