Buy now fly later: card issuers plan linkups with frequent-flyer plans

Article Abstract:

Eastern Asia's airlines are making deals with issuers of credit- and charge-cards to allow card holders to earn free miles on frequent-flyer programs by using the cards to pay for air travel. This use of affinity marketing testifies to the fierce competition now affecting the region's carriers. Singapore Airlines, Malaysia Airlines and Hongkong's Cathay Pacific Airways plan to associate their Passages frequent-flyer program with Citibank Visa and MasterCard, American Express and Diners Club exemplifies this new marketing strategy.

Airlines, Cover Story, Credit and debit card industry, Credit card industry, Frequent flyer programs, East Asia

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Fizzy wicket

Article Abstract:

Both Coca-Cola and PepsiCo claim victory in their marketing war at the cricket World Cup, concluded Mar 17. Coke paid $3.6 million to be the World Cup's official soft drink, and linked its red cans to the red cricket ball. Pepsi struck back creatively, distancing itself from all things official and thus staid or boring. Coke tried to control all the Cup-related venues but Pepsi gave away T-shirts and ballcaps, and featured star cricket players prominently in ads and billboards. Both sides also used dirtier tricks.

Coca-Cola Co. (Atlanta, Georgia), Soft drink industry, KO, PepsiCo Inc., PEP, Cricket, Cricket (Sport)

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Nice try: Murdoch's rugby plans highlight TV tussle over sport

Article Abstract:

Media mogul Rupert Murdoch has imitated rival Kerry Packer in a new effort to use sports to help build a global broadcasting network. As Packer did with cricket in the 1970s, Murdoch is financing the launch of a new rugby league to compete with the Australian Rugby League. Sports have proven a crucial draw in building recent free- and pay-tv networks, and Murdoch has used them well in Asia, Europe, and the US. Such vertical integration has its drawbacks for the sports, but is helping them develop as well.

Management, Media coverage, Murdoch, Rupert, Packer, Kerry, Rugby football

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