CTC ads selling dreams of Canada

Article Abstract:

The Canadian Tourism Commission has launched a $4-million-plus campaign for 2001 centering on an origami-style map of Canada that opens up to show the country's tourism attractions. The map, which was designed by Montreal-based BCP Group Inc, is part of a new worldwide branding for the commission, which became the country's newest Crown corporation in January. Combining animation and live action, the map is the focus of two 30-sec television spots for winter and summer travel targeted at Canadians.

Accommodation, Lodging & Tourist Services

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BMO invests in French-only effort

Article Abstract:

Bank of Montreal has launched a new C$4-million advertising campaign in Quebec, Canada, which will run for the rest of 2001. 'Profitez,' which means profit and enjoy, is the theme of the campaign in French. Created by Montreal-based Cossette Communication-Marketing, the campaign includes television, newspaper, magazine advertisements and billboards in Quebec City and Montreal. It is the bank's first Quebec-only campaign in French in over 10 years.

Commercial Banking, Commercial Banks, Bank of Montreal

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Ah! Ha! Again

Article Abstract:

The article discusses the launch of new television advertisements by the pharmacy chain Familiprix containing the same three year old catch line 'Ah! Ha! Familiprix'.

Forecasts, trends, outlooks, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising Activity, Forecasts and trends, Advertising, Television advertising, Market trend/market analysis, Advertising campaigns, Pharmacy

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