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Business, international

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Canadian market data

Article Abstract:

Statistical information such as percent population, total percent population by age, home language, provincial market statistics in Canada is presented. Also given through pie charts and tables are Canada's markets with populations over 100,000, cultural diversity, components of net advertising revenue by medium and media cross-ownership in 2007.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Sales & consumption, Market share, Labor Distribution by Employer, Consumer Advertising, Statistics, Advertising, Growth, Company market share, Multiculturalism, Company growth, Industry sales and revenue

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The superior professional

Article Abstract:

B2B marketers may lack in razzle-dazzle but they are street savvy and accountable having a practical, grounded and cost beneficial approach towards marketing. B2B marketing is about innovation and staying ahead of the customer's need, this disciplined approach is the requirement of all the marketers in today's business world.

Author: Coppard, Philip, White-Matthews, Trudy
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Industrial Advertising, Business-to-business advertising, Business to business advertising

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Are brands really important?

Article Abstract:

The complex needs of today's business cannot fulfilled by branding. Marketers over evaluate the importance of brands based on blind faith. Marketers need to change their attitudes to compete in today's business scenario

Author: Coppard, Philip, White-Matthews, Trudy
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Product management

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Subjects list: Canada, Analysis
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