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Business, international

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Capital ideas

Article Abstract:

The marketing efforts, new brands developed and management skills that made Capital C the winner of Marketing's 2006 Agency of the Year award are discussed.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Product development, Marketing procedures, Management and Public Relations, Marketing, Achievements and awards, Company marketing practices, Consulting services

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Heard on the streets

Article Abstract:

The author examines the use of guerrilla marketing on Canadian streets. Topics include advertising campaigns, sales promotions, and building brand images.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Advertising campaigns, Brand image, Guerrilla marketing

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rasesh
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Aug 7, 2008 @ 1:13 pm
I would like to know more about guerilla marketing.

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Where above meets below

Article Abstract:

Trend of companies co-ordinating and integrating their promotional and advertising activities is discussed.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Advertising, Integrated marketing communications

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Subjects list: Management, Canada, Company business management, Sales promotions
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