Global cymbals

Article Abstract:

Started in 1981 by Robert Zildjian, Sabian, based in New Brunswick, currently employs 130 people and markets in 120 countries, and is one of the two leading companies in the world for cymbals. This small town company has truly proven that you can be successful from anywhere.

Management dynamics, Musical instruments, Management, Company business management, Musical instruments industry, Sabian Ltd.

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Where the boys are

Article Abstract:

Max Valiquette, president of Youthography, and Mark Wakefield, category director for skin care and deodorants at Unilever Canada, explain how to market to the fragmented and complex heterogeneous boysE segment.

Toilet preparations, Targets & Markets, Toiletries industry, Youth market

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The Irvings find marketing

Article Abstract:

Irving Oil utilizes humor and expresses concern for customers in its marketing campaigns.

Crude Petroleum and Natural Gas Extraction, Crude petroleum and natural gas, Crude Petroleum & Natural Gas, Petroleum industry, Natural gas, Petroleum, Gas industry, Irving Oil Ltd., Petroleum and gas industry software

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