Form + function = success for Siemens in mobile phones

Article Abstract:

Siemens has increased its market share, especially with young consumers, through marketing techniques aimed at them and with new products. Palm-sized cellular phones and a handheld device similar to the Palm Pilot are two of its new products.

Germany, Statistical Data Included, Siemens AG, Company Profile

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Sony Ericsson adds low-cost cellphones

Article Abstract:

Sony Ericsson has introduced four less expensive cellular telelphones in an attempt to capture market share. The phones are aimed at the developing Indian, Chinese, and Latin American markets. The company also plans to expand its retail stores in Asia-Pacific.

Marketing procedures, Commodity & service prices, Global Marketing, United Kingdom, Prices and rates, Company pricing policy, Sony Ericsson Mobile Communications Management Ltd., International marketing

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Cellphone model made for the runway: LG emphasizes fashion over function with metallic handset

Article Abstract:

South Korean manufacturer LG Electronics Inc. has introduced a new, fashionable metallic cell phone. In order to gain market share, cell phone manufacturers are becoming increasingly competitive in terms of technology and design.

South Korea, Design and construction, LG Electronics Inc.

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