Changing the TV sports game

Article Abstract:

Canadian sports networks are vying for advertisers who want to reach the male audience. The well-established TSN, the only 24-hour national sports broadcaster in Canada, continues to be the favorite of advertisers despite the aggressive push of CTV Sportsnet, which opted for the slogan "It's a whole new game." TSN is the most profitable specialty channel in Canada, with around $50 million a year in total advertising revenues and coverage of 7.2 million cabled homes. The network has an overall audience share of 73% male in the hard-to-reach 18-49 male demographic.

Market information - general, Cable Networks, Industry Market Data, Marketing/Advertising Methods, Demographics, Cable TV Sports Networks, Slogan, Cable networks (Television), Sports networks (Television), Article, It's a whole new game

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Kaufman's Canuck rival goes beyond winter

Article Abstract:

Genfoot Inc of Montreal, Quebec, is expanding its Kamik brand of winter boots to make it less dependent on the weather. Among Genfoot's new series of boots are the Kamik Hybrid 6, which has been designed to be worn through six months rather than just the coldest two or three months, and the Kamik Discovery, which consists of rugged footwear for activities such as hiking and cross-terrain. To promote the products, the company has launched its Kamik Reach Out program designed to improve its relationships with retailers.

Marketing procedures, Men's Footwear (except Athletic) Manufacturing, Men's Dress & Casual Boots, Genfoot Inc.

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