Navigating the networks

Article Abstract:

Understanding the different characteristics of an advertising network is essential to building more effective strategies in offline and online marketing. Standard networks, for example are better for marketers concentrating on reach and internet traffic while a website that provides access to site information and impressions are ideal for building the company's brand. The issue of transparency in online advertising networks is discussed.

Canada, Radio, TV, publisher representatives, Media Representatives, Radio & TV Advertising, Network, Analysis, Internet marketing, Network advertising

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The verbal identity of a brand

Article Abstract:

Marketers generally focus on the visual identity of their brands, like logos, design or colors, and neglect the verbal identity, which is very critical in connecting the brands to consumers. Volkswagen's ad is a good example of an ad that uses both visual and verbal identities to create the right effect.

Motor vehicles and car bodies, Germany, Advertising, Advertising Activity, Automobile industry, Volkswagen AG

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